Greenshields JCB would like to congratulate the Short family on the achievement of 60 years in business.
Founded in 1957 as a timber services business, the Shorts Group has evolved into a large, multi-service family owned business and in 2017 the company celebrates its sixth decade in business. Based in Bracknell in Berkshire and run by Gary Short, son of the founder, the Shorts Group offer waste management services, demolition, skip and plant hire, agricultural contracting and composting.
From its inception the company has bought JCB machines, including 3C Backhoe Loaders in the very early days. In subsequent decades a mix of machines have been used, including 3CX’s and 803’s for the self-drive hire market and Telehandlers and Fastracs for the agricultural contracting side of the business. Many of these machines were bought from Berkeley JCB, the existing dealer in the 1980’s.
When Greenshields JCB took over the dealership in 1996 it continued to count the Shorts Group as a key client and some twenty plus years later the relationship continues.
Today, Shorts group moves a lot of material including trade waste and food waste processing and as such has increased its fleet of JCB Loadall Telescopic Handlers to fifty to cope with a growth in the amount and variety of incoming materials. The latest additions have been made as the company reaches its milestone 60th Anniversary. Six more JCB Loadalls, including one used top of the range JCB 540-170, have been delivered.
Their new machines include four of the popular JCB 535-125 Hi-Viz which have an impressive lift capacity of 3500kgs and the compact JCB 533-105, with its reach of 10.5 metres. Both units feature the economical and productive 55kW (75hp) JCB Ecomax engine which requires no DPF; saving time and money on additives and maintenance.
Gary Short, MD, considers the JCB Loadall as the best machine for handling tasks.
“JCB Loadall Telehandlers are best-in-class because they are excellent machines but also thanks to their residual/resale value. They are much in demand as used equipment and machine owners want quality brands if they are buying second hand. Return on investment and cost of ownership are key factors when buying plant. You can’t go on any Shorts site without seeing a JCB Loadall.”
Moving forwards the company has aligned the plant and agricultural businesses more closely as they are becoming inter-dependant thanks to a policy to re-use all incoming materials. Recycling and energy resource is key for the plant side of the business, whilst renewables, such as dealing with food waste, is a staple for the agricultural side. With legislation driving change, the company has embraced a zero to landfill policy and recycles as much as possible whilst leftovers, such as food waste, is taken to a local composting and anaerobic digestion plant. Here it is processed and ultimately converted into renewable energy.
“Our future is in the waste and renewable sector. Construction and the need for affordable housing – which will be built using more and more recycled aggregates – will support our plant business, whilst the need for environmentally fuels will ensure a future for our renewable business. We’ll always be looking for emissions-busting plant to help us achieve our aims and buying JCB machines from Greenshields is also in our future plans.”
The Shorts Group is also seeing a revolution in the personnel side to its business with more and more women taking key roles in what was previously a male dominated industry. A change for the better, according to Gary.